workpoint
The year 2024 marks a significant period of transformation for the company. We have undertaken various strategic shifts in our business approach to support growth, amidst a wide array of economic challenges both domestically and internationally. The prevailing economic slowdown has continued to impact the advertising industry, resulting in limited revenue from television media, which remains our primary income source.
In 2024, the company diversified sales strategy for the television business group to better meet the increasing demands of clients.
A key development was the increased share of TAILOR MADE programs - custom-created content designed to align with the specific business objectives of each client. Notable TAILOR MADE programs in 2024 included MIX MASTER and GENWIT. Although these were specifically produced for individual clients, they received highly positive feedback from a wide range of audiences. Encouraged by this success, the company expects to continue producing similar programs into 2025. Additionally, to enhance the benefits for clients, the company expanded sales offerings to include a broader range of media formats, such as TV, online, and event-based promotions. An example is the show Mic Thong Kum, which provided not only television advertising but also promotional opportunities through events held in various provinces. This enabled clients who sponsored the program to more effectively reach their target audiences. As a result of this strategic shift, the company saw increased revenue from the event organization business in 2024, in addition to earnings from the television sector.
In addition, in 2024, the company also established an additional investment policy in the artist management business group to accommodate the future growth trend of T-POP. Aside from the artist groups 4EVE and ATLAS, which are currently considered leading artists, the company has initiated the XOXO NEXT GEN project to discover new emerging artists, with plans to gradually launch various works in 2025. The company aims for the expanded artist group to significantly enhance future business opportunities, supporting both the company's current core businesses and positively impacting the expansion of other segments within the ENTERTAINMENT group, including concert and stage show production, film business, and music business.
In addition to developing various business sectors, the company also emphasizes a sustainable working framework that takes into account the well-being of employees, society, and communities. In 2024, the company served as a representative in accepting donations to assist flood victims in various areas under the project name “Thais Helping Thais.” Moreover, the company expanded employee welfare policies to be more inclusive, such as providing marriage allowances for same-sex employees to promote gender equality, and extending medical benefits to include mental health counseling services, aiming to foster a healthy and efficient working environment.
On this occasion, on behalf of the Board of Directors, the management team, and all employees, I would like to express my sincere gratitude to the shareholders, customers, business partners, financial institutions, relevant government and private sector agencies, and all stakeholders for their continued trust and support. Please be assured that the company remains committed to conducting business with dedication, alongside policies of social, community, and environmental responsibility, guided by ethics and good corporate governance principles for long-term stability and sustainability.